Brand guidelines

Remitly’s brand guidelines give teams across the company a clear foundation for expressing the brand consistently. They empower Remitlians to instill peace of mind, genuinely reflect our customers, bring the brand personality to life, and set Remitly apart from its competitors.

As the sole writer, I worked closely with the VP of Brand, my Creative Director, and my Design partner for nearly six months.

The guidelines also serve to inspire and instill pride, and are a valuable resource for partner and vendor onboarding.

PDF available upon request.

TEAM
VP of Brand: Kathi Skow
Creative Director/Art Director: Matt Trego
Designer: Amy Springler
Copywriter: Mireya Peralez

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