For KEXP’s 2018 holiday donation drive, we created a campaign around the idea that KEXP is a gift to the community, made possible by its supporters. “Give the Gift of Music” became the campaign’s call to action, appearing across donation mailers and social content to encourage listeners to support the station. We brought the idea to life in the physical space, too, with custom-designed wrapping paper that transformed the station’s communal space into a giant wrapped gift.