Miller Lite
x ACL
In 2014, Miller Lite brought back its iconic white can in hopes of evoking nostalgia and connecting with a younger audience that viewed it as their dad's beer.
By leveraging longstanding music partnerships, we created once-in-a-lifetime experiences with special access to shows and gifted commemorative branded gear to music fans across America.
Our Austin City Limits campaign ranked #1 in custom It's Miller Time 4A programs with 5.6 million media impressions, secured 100% thematic display space, and sold 26,088 incremental cases.
Initial poster + neon explorations
Final posters + neons
THE TEAM
Associate Creative Director: Gerardo Jurardo-Garcia
Art Director/Designer: Cory Doney
Copywriter: Mireya Peralez